What are our core values?
This is a re-opening of two other debates:
A clear, succinct elevator pitch/tagline that encapsulates our mission can go a long way towards shaping the debate about what questions to answer and how to answer them.
The Royal Photographic Society has as its mission "To promote the art and science of photography".
In my opinion this cleverly summarises exactly what our mission should be. So I am suggesting that our mission (elevator pitch) should be:
To promote the art and science of photography
We do this through the medium of thoughtful questions and carefully crafted answers whereas the RPS follows a more conventional route to achieve the same aim.
I know a counter argument will be that our mission is (roughly) to provide good answers to photographer's questions. I would suggest in reply that is not a mission but merely the manner in which we achieve the mission of promoting the art and science of photography.
We should not confuse a methodology with its aims.
Note that the statement covers equally the creative (art) and technical (science) aspects of photography.
art - photography as a creative and aesthetic pursuit.
science - photography based on sound technical insights and understanding.
This site has been overwhelmingly technical. I am hoping that this mission statement will help, in some small way, to reshape it towards a site that equally embraces the photographic artist.
So my question is: does this suggestion have merit? What alternative suggestions should we consider? Should we even bother?