I was thinking about this, courtesy of seeing a "Community Events" link in the mod menu, because wouldn't it be cool to have an "Event" here?
Maybe something like the "World Pentax Day" where on that day, community members go out an take their best photo, the community votes, and the winner owns the site banner for some extended period like a month. I don't know, maybe we could even get the great folks at SE to throw in a t-shirt or something and it becomes an annual thing.
What do people think? Any other ideas?