One of the 7 essential questions is:
How do we promote our site?
This is rapidly becoming a hot issue across the entire network: how to promote your site and how to reach out to the experts and pundits in your industry. We can come up with budgets and promotions but — more than any other issue raised here — the means and ideas about how to reach your target audience HAS TO come from you and your community. Has to. Has to, has to, has to! We simply are not experts in your field. We don’t have the the connections nor the experience you bring to the table. You are both our evangelist and our ambassador.
Stack Overflow has been a huge, red-hot success story in the programming arena. But that early success came in large part to the participation of Jeff Atwood and Joel Spolsky, both cult-classic bloggers and celebrities in their field. We want that same success for you and your community. That’s why we need to identify the Jeffs and the Joels of your industry. We need bloggers, pundits, podcasters, publishers, celebrities… anyone who can rally the troops, so to speak.
Meta is the perfect venue reach out and ask around about who knows whom. Ask your friends to ask their friends. The people needed to make your site a huge success are already within your reach.
So, any bright ideas?
[Edit from Laura:] Editing to bump the question up - wanted to re-open this discussion. I'll post a link to the transcript from a chat event we had today so anyone who wants to can read what we discussed and then leave their own ideas or comments. Please continue to post here if you have anything you'd like to see us do to promote the sight and attract new users.